Turn 1 Star Reviews into 5 Star Customers

“The whole atmosphere was negative, I couldnt wait to get away from there. Stay away” -One Star “The salesperson didnt even know where the car was I wanted to see, and the manager wouldnt get out of his chair to help, he just said to look at another car, so I left.” – One StarContinue reading “Turn 1 Star Reviews into 5 Star Customers”

Turn It Around by the Numbers

My goal was to write a very specific guide on gathering information that would help track a dealership’s progress by the use of metrics. This is the sixth draft and it is garbage. Metrics or KPI are great tools, but metrics are not going to turn anything around, if your dealership is dying, tracking theContinue reading “Turn It Around by the Numbers”

It is All About the Content

Every post from social media experts seems to boil down to those six words so apparently Content is King. This lesson needs to be learned by salespeople as well as social marketers. Marketing studies indicate that 71% of customers that purchased automobiles said they bought because they liked their salesperson (Kershner, 2008). I believe thatContinue reading “It is All About the Content”

We Make It Harder: Your Company’s New Motto

Everyone says it, regardless of the industry, “we make things harder then they have to be.” In the automotive industry we feel like the process should be simple: buy cars, get customers, sell cars. In the restaurant business we map out the process: buy food, prepare food, get customers, sell food. Every industry has basicContinue reading “We Make It Harder: Your Company’s New Motto”

Business Survival is Based on Progressive Employee Training

All companies have developed some form of employee training.  In some companies training may consist of a formal regimen of prescribed classes that are handled by training specialists with clear objectives.  Training in many companies is informally conducted only when needed by managers, owners or tenured employees without any set curriculum, while in other companiesContinue reading “Business Survival is Based on Progressive Employee Training”

Traits and Roles of Effective Management

Traits and Roles of Effective Management Effective managers all share similar traits and fulfill similar responsibilities in their organizations.  Managers in diverse industries and cultures can be compared in order to obtain a basic description of the functions and traits of effective managers.  In order to gain the most usable information basic goals and traitsContinue reading “Traits and Roles of Effective Management”