Turn 1 Star Reviews into 5 Star Customers

“The whole atmosphere was negative, I couldnt wait to get away from there. Stay away” -One Star “The salesperson didnt even know where the car was I wanted to see, and the manager wouldnt get out of his chair to help, he just said to look at another car, so I left.” – One StarContinue reading “Turn 1 Star Reviews into 5 Star Customers”

Advertising and Ethics

Open the website Yahoo.com and there are many types of advertisements that appear, some for car manufacturers, television shows, and prescription drugs. Today the first advertisement that displayed on Yahoo.com was for a drug called Vyvanse from a manufacturer called Shire, LLC. The advertisement states that Vyvanse helps control ADHD and shows a picture ofContinue reading “Advertising and Ethics”

The Rolex Marketing Mix: A Success Story

The Rolex Marketing Mix Marketing is the effort made by an organization to identify needs and wants of potential customers and then satisfying them.  The most successful organizations are those that are the most successful in first identifying and second satisfying customer’s needs.   Identifying needs and then meeting them does not happen by accident; itContinue reading “The Rolex Marketing Mix: A Success Story”

Marketing: Good or Bad?

Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do not need or want. Take a position on theContinue reading “Marketing: Good or Bad?”