Hope is not a plan. If a company is just hoping things will go back to normal, they are missing a huge opportunity.
paradigm shift // an important change that happens when the usual way of thinking about or doing something is replaced by a new and different way*
The extraordinary events of 2020 are the pure essence of a paradigm shift in so many areas of life and business that selecting just one is difficult. History will surely fill in more weighty and societal changes caused by the medical and financial crisis but one thing that has changed without question is in person retail sales.
“The whole atmosphere was negative, I couldnt wait to get away from there. Stay away” -One Star “The salesperson didnt even know where the car was I…… Read more “Turn 1 Star Reviews into 5 Star Customers”
Absolutely not serious, and only BDC Alumni will appreciate, but I was watching A Few Good Men this weekend and thought Jack Nicolson’s speech could be used…… Read more “You Want me on that Wall”
My goal was to write a very specific guide on gathering information that would help track a dealership’s progress by the use of metrics. This is the…… Read more “Turn It Around by the Numbers”
Are you ready to throw away some money? Are you ready to waste some time too? Great. Here is the simple formula: Develop an awesome marketing campaign;…… Read more “Marketing is a Waste of Money”
Companies often think of marketing and hiring as two different and unconnected jobs and departments, but I propose that hiring is your biggest advertising need if you…… Read more “You Hire Who You Attract”