Turn 1 Star Reviews into 5 Star Customers

“The whole atmosphere was negative, I couldnt wait to get away from there. Stay away” -One Star “The salesperson didnt even know where the car was I wanted to see, and the manager wouldnt get out of his chair to help, he just said to look at another car, so I left.” – One StarContinue reading “Turn 1 Star Reviews into 5 Star Customers”

You Want me on that Wall

Absolutely not serious, and only BDC Alumni will appreciate, but I was watching A Few Good Men this weekend and thought Jack Nicolson’s speach could be used to describe the often felt tension between the Sales Department and the BDC. You want the truth? You can’t handle the truth! Son we live in a worldContinue reading “You Want me on that Wall”

Turn It Around by the Numbers

My goal was to write a very specific guide on gathering information that would help track a dealership’s progress by the use of metrics. This is the sixth draft and it is garbage. Metrics or KPI are great tools, but metrics are not going to turn anything around, if your dealership is dying, tracking theContinue reading “Turn It Around by the Numbers”

Marketing is a Waste of Money

Are you ready to throw away some money? Are you ready to waste some time too? Great. Here is the simple formula: Develop an awesome marketing campaign; support it with television, radio, social media, and search marketing; follow up with having no people to handle the calls and leads. That sounds crazy but businesses, specificallyContinue reading “Marketing is a Waste of Money”

You Hire Who You Attract

Companies often think of marketing and hiring as two different and unconnected jobs and departments, but I propose that hiring is your biggest advertising need if you are trying to grow a business. If your marketing department is not involved with attracting job applicants you are wasting the money you spend advertising your jobs. ItContinue reading “You Hire Who You Attract”

Generational Fracture

It has always been that older people blame change on younger people and younger people blame lack of progress on older people. While there has always been separation between older and younger generations the generational fracture that has occurred between Baby Boomers and Millennials seems to be more pronounced and talked about than between otherContinue reading “Generational Fracture”