February Strategy

Welcome to February, what is your play this month? It is a short month for sure but typically if you work in any kind of production based job you have the same goals as any other month so how you handle the first few days really is the difference.

Auto dealerships and anyone in the automotive business should have already been working in January getting ready for tax time, but if not it is not too late. You may not have control of the inventory at your dealership so getting the right mix of cash cars and lower priced vehicles for financing is not something you can fix. How you respond to what inventory your dealership has is totally something you control however, so make sure that you do what you need to do to sell the inventory you have.

Many salespeople will spend the first half of February complaining about inventory and how management does not provide the right inventory and how the competition is so much better at having the right inventory. Many salespeople will waste time complaining instead of just making it work.

The first February tip is that the month is short, hit the ground today with gears engaged and every day in February remind yourself that this month is short and you have no time to be negative you only have time for selling this month.

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