Cloud Computing: History and Future

Andrew McLaughlin, who heads public policy and government affairs for Google, described the use of cloud computing as “one of the most important transformations the federal government will go through in the next decade,” noting the cost advantages of cloud infrastructure (Miller, 2009).  Cloud computing is a concept that involves distributing computer power across remote […]

The Rolex Marketing Mix: A Success Story

The Rolex Marketing Mix Marketing is the effort made by an organization to identify needs and wants of potential customers and then satisfying them.  The most successful organizations are those that are the most successful in first identifying and second satisfying customer’s needs.   Identifying needs and then meeting them does not happen by accident; it […]