Hyundai Distinctive Competence

Hyundai is usually thought of in the United States as a automaker. Hyundai has improved its position in the United States over the past few years to the point that in 2011 Hyundai and its sister carmaker Kia enjoyed the “third largest market share will go to Hyundai/Kia, beating Honda, Toyota, Nissan and Chrysler” (Deaton, 2011, np.). Hyundai produces much more than automobiles including electronics, large seagoing ships, steel, and energy products but the best known and most focused is the automotive division.

Hyundai America’s mission statement is “To create exceptional automotive value for our customers by harmoniously blending safety, quality and efficiency. With our diverse team, we will provide responsible stewardship to our community and environment while achieving stability and security now and for future generations” (Hyundai Motor Manufacturing, nd., np.). The statement that Hyundai is focused on safety, quality, and efficiency is a why they have been successful in producing vehicles that sell.  Consumers want to have affordable yet reliable transportation that has some style.

The distinctive competence that Hyundai  enjoys it that because of the simple design of many of Hyundai’s vehicles they are attractive but easy to produce and that keeps prices down when compared with many competitors.  The core competence that Hyundai displays is the hybrid management style of Asian automakers and Western production techniques. 

The stability of North Korea is of great concern to the continued success of Hyundai because they can be seriously disrupted by trouble to the north.  Another main concern of Hyundai is the rising labor issues that they face in Korea which is why they continue to try and focus on moving more production to the United States.

Deaton, J. (2011). May car sales Hyundai moves to third place incentive spending down. US News and World Report. Retrieved online at:

Hyundai Motor Manufacturing Alabama. Vision & mission. Nd. Retrieved online at


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